Introducing 2016 Isabel Mondavi Rosé

 MICHAEL MONDAVI FAMILY ESTATE LAUNCHES ISABEL ROSÉ

Heritage-Inspired Wine Adds Accessible Offering to Family Portfolio

Napa, Calif., March 8, 2017 Michael Mondavi Family Estate (MMFE), a collection of family-owned wines based in Napa, launches new wine in the Isabel Mondavi range: 2016 Isabel Rosé of Cabernet Sauvignon (SRP $20). Released under the Isabel Mondavi brand, the wine is a family affair with vintner Dina Mondavi, Michael and Isabel Mondavi’s daughter, spearheading the new offering.

“We wanted to create a wine that captured my mom’s style: casual, elegant and sophisticated,” says Dina Mondavi. “A wine that was remarkably food-friendly and versatile, which is why we focused on a style with bright acidity and fresh fruit flavors.”

With the rosé trend continuing to gain momentum in the U.S., it is an opportune moment for MMFE to release an updated wine style of rosé into this growing market. The premium price-point places Isabel Rosé in a growing range of higher-quality rosé offerings.

Although produced in a Provencal style, Isabel Rosé is still true to both its Napa roots as a Cabernet Sauvignon focused wine while also paying homage to the Mondavi family’s Italian heritage with the additions of Barbera and a small percentage of Muscat Canelli.

“We wanted to keep Cabernet Sauvignon as the primary varietal in this wine because of the legacy and heritage it represents for our family, and the Barbera is a nod to the Italian heritage of my great grand-parents who emigrated to the US from the Marche region of central Italy.

The screen-printed label pays further tribute to the family heritage, reflecting the floral filigree pattern of an heirloom bracelet. “The glass stopper is great because it allows drinkers to easily re-seal the bottle without any risk of cork taint,” comments Dina Mondavi. “We love this rosé with a variety of cuisines from New American to spicy Thai, which makes it the perfect bottle to have on hand.”

Isabel Rosé will be distributed nationally, represented in the U.S. by Folio Fine Wine Partners, based in Napa, Calif. For a complete list of wines produced by Michael Mondavi Family Estate, please visit michaelmondavifamilyestate.com.

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